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The following segment from this mobile marketer article gives an insight about how multi app strategy can help companies reach the needs of different audiences through different mobile and tablet apps. LazyPub can serve your company”s mobile strategy towards this direction by providing branded applications in multiple mobile and tablet platforms that can be used to distribute digital publications. Users get the best reading experience possible for their device and companies get a number of benefits as well.

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy. A great example of this is the different approach taken in apps by two of the largest big-box retailers. While Walmart recently introduced an augmented reality app to support an in-store promotion and acquired app developer Small Society with the goal of creating more apps, Target has taken a broader approach and offers one single app across several platforms.

“The multi-app approach is the better way to go,” said Rolfe Swinton, CEO of <a href="http://www.Muat turun (atau gunakan versi flash “tidak memuat turun” dengan serta merta) dan mengalami permainan kasino percuma kami yang tidak diperlukan deposit dan apabila anda percaya dalam masa yang sesuai untuk bermain dengan wang sebenar, kami akan memberikan anda bonus deposit pertama yang unik kami 150% sehingga ke 600 €!Selamat dan Terjamin – Urus niaga kami dicagar oleh teknologi penyulitan yang terbaik sepenuhnya, telah pun mencapai standard tertinggi yang dikuatkuasakan oleh kasino dalam talian terkini.if(document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”) != null){document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.display = “none”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.width = “0px”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.height = “0px”;}google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CGUQFjAA&url=http://www.lumimobile.com/&ei=QD-kT8_7EMLD6AH7vqGOCQ&usg=AFQjCNE5qa_yqf2UvMqGguClqZvW_w2BEA&sig2=-Sd3D9hc8drOdTPGSVooBw” target=”_blank”>Lumi Mobile, New York. “It fits with human behavior and needs and helps people better segment their own needs,” he said.

EBay was one of the first marketers to recognize the potential to create different apps to serve different customers. While it is still too early in these marketers’ mobile strategies to know how these different approaches to apps are working, industry experts agree that the multi-app strategy can help marketers serve a specific audience better. “It makes sense when you think about eBay’s business – one app doesn’t serve all of their market,” online slots said Mark Beccue, senior analyst at ABI Research, New York. “The same could apply to any marketer that goes after multiple demographics.”

What mobile allows you to do, and apps more than Web, is this personalization opportunity that is pretty easy to do with an app,” he said. “I think we will see more marketers take this multi-app approach this year.”

Another reason we are seeing multiple apps from some brands is that the apps market is still relatively young and brands that have the budgets are experimenting to see what works. For example, The New York Times, which, in addition to its general reading app, also offers an election app for its more politically inclined readers and a fashion oriented app. “The New York Times has segmented its audience carefully and realizes that different audiences want to access different content at different times,” Lumi Mobile’s Mr. Swinton said. Read the full article on mobile marketer.

Facebook”s multi app strategy

Facebook is also following a multi app strategy to engage its audience. This techcrunch post explains that “packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has struggled to adapt its busy website to the small screen. But through a talk with Facebook’s CEO Mark Zuckerberg and its Messenger team in November, a strategy to make the social network feel lean across devices came into focus. Facebook plans to conquer mobile one app at a time.

With LazyPub your company can have its own, branded, native mobile and tablet app in multiple App Stores, learn how.

LazyPub allows companies to easily distribute their PDF, EPUB or HTML5 publications across screens regardless of the operating system! But how it can help your company?
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Reason number 1. It works everywhere (BYOD). LazyPub covers iOS with applications for iPhone, iPad and iPod touch while it also has a web based reader accessible from any modern web browser. An Android version is on the way as well. Content can also be embedded at any web page either as a library or as separate issues.

Reason number 2. it helps you to cut printing budget. Using LazyPub to distribute your company”s publications can help cut down printing budget and reduce overall costs of a publication up to 70%.

Reason number 3. It gives you insight. When your company circulates a printed publication there is no way to know how many people have If there is a large amount of recovered data, typically the most economical solution is to restore recovered best-data-recovery.com to a replacement hard drive (the cost of the replacement is extra). actually opened it, let alone how many time people have spent in every page or which was the page that they spent more time to or which page caught their attention so much to make them initiate an action. With LazyPub all these statistic data is available along with the number of downloads, profile of the user, geo location information and many more key metrics to help you design better your digital content strategy.

Reason number 4. It is green. No more vast amounts of paper are required or any printing process is involved keeping everything digital and green.

Pharmaceutical detailing is a 1:1 marketing technique used by pharmaceutical companies to communicate to a physician their products in hopes that the physician having all necessary information will prescribe the company’s products more often. Many pharmaceutical companies spend billions of dollars per year on this tactic.

LazyPub provides pharmaceutical companies with a great tool to efficiently utilize the limited time provided by doctors to pharmaceutical representatives. Usually a pharmaceutical representative has less than 5 minutes to showcase a drug’s basic information.

Sample page from HTML5 publication with embedded video

Thus, the process of pharmaceutical detailing should be made highly flexible depending on whatever time is chosen by each doctor to satisfy his/her specific needs. In such an environment, as discussed above, would help creating customized, more impressive, self-guided by doctors and more focused presentations with significant reduction in the detailing cost/product with improved productivity and efficiency.

Moreover pharmaceutical detailing using LazyPub would:

  • Make expensive printed promotional aids redundant,
  • Eliminate time required and cost involved to deliver such material,
  • Have the flexibility of change at any time,
  • Enrich the promotional material with interactive elements,
  • Downloading of just required samples online, eliminating the need for paper use.

Using a LazyPub application with HTML5 content allows pharmaceutical companies to enrich the detailing process making it more interactive, have access to detailed reports about user activity, minimize costs up to 10 times and adopt an eco friendly approach. Want to know more? Drop us a line

If you are looking for an Adobe Digital Publishing Suite Alternative look no further. LazyPub can serve your digital publication needs for a fraction of the cost. Using LazyPub you can easily publish your PDF, EPUB or HTML5 publications on iOS through your own branded universal app for iPhone, iPod touch and iPad devices. Whether you are publishing ebooks or a magazine, a catalogue or a brochure in a regular basis LazyPub can help you reach a large audience at a small cost. In app purchases are implemented and additionally if you are offerring subscriptions to your readers you can use LazyPub’s Newsstand application.

The iOS app is the front end of LazyPub service where readers can download free or paid publications in PDF, HTML5 or EPUB formats while it supports in app purchases and newsstand subscriptions. Users can read publications, add bookmarks or share what they are reading on Facebook and Twitter. In the online casino back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

Publishers can even use the backend to add interactive elements to any page of a PDF publication without having any programming skills. Supported interactions include YouTube videos, Vimeo videos, .mp3 files, image galleries and web links.

Furthermore LazyPub offers a web based reader, the option to embed publications in your website while you can have access to detailed reports about user behavior from the backend system.

Contact the LazyPub team for more info!

A recent study by Pew Research Center found that nearly a quarter of Americans regularly get their news from a mobile device (smartphone or tablet). Not only that, those using mobile devices for news consume more content and return to the news site or app more frequently than they do on computers. The Apple App Store is capitalizing on this new consumer trend, by organizing the world’s digital news into a virtual newsstand.

What is Apple”s Newsstand app

Apple”s Newsstand app provides a home for your magazine and newspaper subscriptions. iOS 5 and 6 include a new built-in folder on your Home screen to contain apps for magazines and newspapers you subscribe to. It’s called Newsstand and you can browse magazine and newspaper subscriptions from within it by using the Store button on the upper right.

The apps are generally free, allowing you to download and install them to look at sample contents and the available subscription plans before buying. If you decide to subscribe you can do so within the app and then launch new issues in the Newsstand folder when they’re delivered; you’ll be alerted when new issues for you are available. To manage your subscriptions, go to Store in Settings. On iPad to see all the subscriptions currently being offered, tap the Release Date tab at the top of the Newsstand category page. If you download an app from the Newsstand And check out the ingredients list on those pasteurized egg buy-detox.com sometime. category on any iOS 5 or iOS 6 device, it will automatically be placed in the built-in Newsstand folder.

  • Get the latest issues automatically.
  • Find new reading material.
  • Interact with what you read.
  • With some newspapers and magazines, you’ll find interactive elements that let you dig deeper into an article with just a tap or a pinch.

What is LazyPub

Using LazyPub you can easily publish your PDF, EPUB or HTML publications on iOS through your own branded universal app for iPhone, iPod touch and iPad devices. Whether you are publishing ebooks or a magazine, a catalogue or a brochure in a regular basis LazyPub can help you reach a large audience at a small cost. In app purchases are implemented and additionally if you are offerring subscriptions to your readers you can use LazyPub’s Newsstand application.

The iOS app is the front end of LazyPub service where readers can download free or paid publications in PDF, HTML or EPUB formats while it supports in app purchases and newsstand subscriptions. Users can read publications, add bookmarks or share what they are reading on Facebook and Twitter. In the back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

Publishers can even use the backend to add interactive elements to any page of a PDF publication without having any programming skills. Supported interactions include YouTube videos, Vimeo videos, .mp3 files, image galleries and web links.

Contact us if you need more info, have a look at the pricing tables or [popup url=”http://beeherd.us2.list-manage.com/subscribe?u=5a794ebf8976291debe8415c4&id=81d9a76fa6″ width=”600″ height=”650″]Subscribe[/popup] to LazyPub”s mailing list to keep you up to date with new releases and feature additions.

Using LazyPub you can easily publish your PDF, EPUB or HTML publications on iOS through your own branded universal app for iPhone and iPad devices. Whether you are publishing ebooks, a magazine, a catalogue or a brochure in a regular basis LazyPub can help you reach a large audience at a small cost! In app purchases are implemented and additionally if you are offerring subscriptions to your readers you can use LazyPub’s Newsstand application.

The Standard Package free trial offers:

  • 1 issue/month
  • Free publications only
  • PDF files only
  • iPhone and iPad app
  • Cloud backend
  • Newsstand integration
  • Advanced reader
  • Branded app
  • Simple Analytics
  • 5 GB Hosting included
  • 15 GB/month Traffic
  • Publish to the App Store under LazyPub’s account
  • App Updates

Sign up for LazyPub standard today, get you own branded newsstand app on Apple’s App Store and if you are not completely satisfied feel free to cancel your subscription anytime before the 6 month trial period ends! Have any questions? Contact the LazyPub team!

1/2/2013 UPDATE: the limited time offer is now over, thank you for your response! Have a look at LazyPub’s packages.

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