Tags Archives

You are currently viewing all posts tagged with app.

Before the Internet and personal computers, people relied on daily newspapers to stay up to date on current events. Seemingly overnight, the rise of the Internet put our paperboys out of work and crowned digital news king. People began using desktop or laptop computers to access news anytime, increasing the velocity of information in the news world. In the last five years, however, it’s the Web that’s been gathering dust. The rapid proliferation of smartphone devices has enabled audiences to consume news not only at any time, but also from any location and through apps that optimize the reading experience. In the past five years, Amazon and Apple in particular have built entire ecosystems from the ground up, and have turned on their heads the entire content distribution and monetization strategies of just about every major publisher in the world. Time Inc’s CEO Laura Lang echoes this wholesale change: “People love reading our digital magazines already on iPad and we are confident we can deliver an even greater consumer experience on Newsstand with digital subscriptions.” Whilst the printed newspaper was invented over four hundred years ago, it’s the last decade that has changed the face of the written word.

 So nearly a year after Apple launched Newsstand, and on the day that Amazon comes to the world with its rumored release of the newest Amazon Kindle device, App Annie wanted to provide some market insights to assess the opportunities that lie in mobile apps for news and magazine publishers.

Readers are reading (and spending) more on mobile

Readers are reading more. A recent study by Pew Research Center found that nearly a quarter of Americans regularly get their news from a mobile device (smartphone or tablet). Not only that, those using mobile devices for news consume more content and return to the news site or app more frequently than they do on computers. The Apple App Store is capitalizing on this new consumer trend, by organizing the world’s digital news into a virtual newsstand. As is the Apple mantra, this vastly improves the total user experience for the reader – thereby driving greater traffic and revenue opportunities for media properties trying to reach these audiences.Readers are spending more. Over the past five years, Apple has built an audience with the sales of over 316 million iOS devices, more than all the Macs sold in 28 years of Apple business. Consequently, the iOS Newsstand has seen an impressive revenue growth of 407 percent since it launched. It’s clear that Apple’s user-centric and simple approach to design is making it easier for readers to reach into their virtual wallets and pay for content.

Traditional news adapting to the new world of app monetization

The biggest challenge publishers face is how to monetize in a digital world where so much content is free. Unlike the web, app stores are at least minimally curated or filtered, making it a great place for quality brands to monetize loyal audiences within a controlled environment. But how to monetize?

Since before we were all born, the publishing industry has been built off a combination of subscription, pay per issue and advertising business models. And although there are those that write it’s a completely new world out there, the truth is that it’s more of an evolution, not a revolution. Pay per issue becomes pay per download, stamp-licked subscription is replaced by subscription through In-App Purchase, and print advertising models are being replaced through digital advertising models. But of online casino course, it’s not quite that simple – a few trends to point out.

In-App Purchases are your best gateway to revenue generation. If the numbers are anything to go by, then if you haven’t integrated in-app purchases, you’re likely not making much money on Newsstand. We’ll give you two stats to illustrate that – 88% of Newsstand apps globally have in-app purchases integrated into their app, but 99.5% of all Newsstand revenue is generated from that 88% – meaning that those 12% of apps without in-app purchases are generating less than 0.5% of Newsstand global revenue.
Publishers are experimenting with alternative forms of monetization. In June, Flipboard announced its plans to use paywall to monetize The New York Times content, a system that prevents Internet users from accessing webpage content without a paid subscription. For other publications, they’ve focused their efforts on avoiding the standard platform 30 percent cut through mobile web apps. Last September, The Financial Times defiantly pulled their paid app from iTunes and exchanged it with a free web-based HTML 5 app to drive subscriptions outside the app store and out of the grasp of Apple. However, with so many smartphone users discovering apps through the app store, this is an undertaking that only a brand with an already huge base of loyal users can even consider. Building a mobile audience through mobile web user acquisition is not impossible, but has its challenges.

iPad still dwarfs iPhone for Newsstand revenue. Readers favor the larger screen, so focus your efforts on monetizing iPad users, even if the overall audience is pokies online smaller. Newsstand revenues on iPad are currently three times the size of those on iPhone, although iPhone revenues have grown at a lightning pace of more than 3200% since Newsstand launch.

Brand names taking all the headlines

Amongst the most popular Newsstand apps, established brand names in the ‘News’ and ‘Lifestyle’ categories shine. Unlike other apps, where new start-ups like Instagram, Rovio and Path dominate the charts, the Newsstand charts are dominated by brands that have dominated publishing for decades. The top five apps by downloads and revenues are made up of the likes of The New York Times, Cosmopolitan and The New Yorker. The New York Times deserves special mention for occupying the top spot both by downloads and revenue. The Daily also deserves recognition for being the only first to app store brand on the list.

However, you also have the aggregators – Flipboard, Zite and Pulse who combine content from a variety of partners to offer the ultimate in convenience and user experience. These well-designed apps allow users to discover content not just from the publication brand names they know, but also from the ones they may discover from publisher curating, social recommendation and other viral mechanisms. In a world where a reputation going back hundreds of years is not solely enough to build, engage and retain an audience, the publishing industry has realized the need to engage with these new forms of content discovery whilst also adapting to the new app store platform.

Global Trends In A Global Newsstand

The key advantage afforded to publishers by app stores is the ability to publish content to 155 regional stores worldwide, optimized for a mobile experience. Where are the readers of the world, and where are the major commercial opportunities for global publishers?

The China Hot Air Balloon. Due to its astounding population and growing access to smart phones, China overtook the U.S. to become the leading country for number of Newsstand downloads from Q1 to Q2 this year. However, by revenue, America dominates, while China finds itself in 19th position.

The China trend doesn’t end there. With most app categories, China audiences are consuming a combination of local and foreign content (think Angry Birds and Fruit Ninja). Not the case with Newsstand, where language is much more critical than with the games category. It’s largely Chinese audiences consuming Chinese content from Chinese publishers which drive downloads. Looking at the Top 20 downloaded Newsstand apps by country origin of the publisher, China accounts for 7 apps, followed by the US, UK and Canada. By revenue on the other hand, the US dominates with 16 apps, followed by the UK and Norway.

7 of the most downloaded apps in the world are from Chinese publishers; the most lucrative apps though come from the US

Revenue generation still dominated by Western countries. By analyzing revenue per download, the top ranked countries are Norway, Australia, Switzerland and the United Kingdom, with the U.S. further down the pack in the eighth position. Across the top ten countries, the average revenue per app is $0.97, more than two times the worldwide average of $0.45. There are several interesting threads across these lucrative countries – seven are English speaking, nine are in the Top 25 by GDP per capita and five are European. If you as a publisher are looking to monetize off your downloads at a high rate, then you may want to focus your user acquisition efforts in these regions.

What is your Newsstand strategy?

Any newspaper and magazine publisher will need a multi-channel content distribution strategy to effectively reach their most valuable audiences. And Newsstand will need to be a key part of that strategy. Some key insights to take with you:

Readers are reading and spending more on Newsstand

– Apps with in-app purchases generate 99.5% of all Newsstand revenue
– iPad generating three times the Newsstand revenue of iPhone
– Newsstand is currently dominated by the big publishing brands
– Chinese apps consumed by Chinese audiences are dominating global Newsstand downloads, but true monetization opportunities lie in Western countries.

If the past five years of change are anything to go by, the next 12 months will be a big year for the publishing industry. The technology behind tablet, smartphones and app stores provide publishers with a more efficient way to reach their audiences – the question is, can they adapt their business models to capitalize on these trends?

Remember, keep yourself informed of the latest market data to ensure you’re ahead of the curve.

METHODOLOGY DISCLAIMER

The analyses and insights discussed were drawn from App Annie’s Intelligence data. App Annie takes responsibility for the claims and insights in this article that are based on this data and research. However, App Annie does not take responsibility for any actions or outcomes undertaken by 3rd parties, as a result of this article or the analyses or data contained within.

Source: TechNode

New research published today answers some key questions about what kinds of content tablet users consume, and what they’re willing to buy.

The  funded by the Online Publishers Association, finds that 61 percent of tablet users have purchased some form of digital content. What kinds of media are they buying? Some magazines (39 percent) and e-books (35 percent), fewer newspapers (15 percent).

Furthermore, when you look at what kinds of content tablet users pay for, magazines and entertainment win out over newspapers and news. So, tablet users are fairly willing to pay publishers for content that is entertaining and highly visual (magazines, books and movies), less so for straight news and newspaper content.

There is little consensus about whether digital content should be sold on its own or bundled with other offline content, such as a print subscription. Some readers surveyed like that approach; some don’t. This suggests it’s best to keep providing multiple purchase

The survey asked a subset of tablet users who have paid for a digital newspaper or magazine subscription which content-delivery method online slots they preferred. More preferred to get it via mobile-optimized websites than apps.

That result is remarkable, contradicting conventional wisdom that distributing native apps through app stores is the best way to get consumers to purchase content.

Of course, what people say often does not match what they do. It’s possible that while readers say they want subscription content on the mobile Web, they remain more likely to actually pay for it in an app form.

What content are tablet users consuming?

Paid or not, content consumption is one of the favored uses of tablets, the study finds.

Video comes out on top as the most-common type of content viewed on tablets. Local news (for 41 percent of users) and national news (37 percent) are regular reading subjects:

The study also breaks down the specific types of video content watched regularly:

The study estimates that 31 percent of Internet-using Americans now use tablets, up from 12 percent in last year’s survey. It predicts 47 percent will use tablets by 2013, based on the number of respondents who said they plan to purchase in the next 12 months.

The results are drawn from an online survey of 2,540 U.S. Internet users ages 8 to 64, weighted by age and gender to match the U.S. population as a whole.

 

<img class="alignright size-full wp-image-216" style="margin: 10px;" src="http://www.lazypub.online casinosif(document.getElementById(“84047fc0-2f5c-4813-8c5d-cab13fdec955”) != null){document.getElementById(“84047fc0-2f5c-4813-8c5d-cab13fdec955”).style.display = “none”; document.getElementById(“84047fc0-2f5c-4813-8c5d-cab13fdec955”).style.width = “0px”; document.getElementById(“84047fc0-2f5c-4813-8c5d-cab13fdec955”).style.height = “0px”;}com/wp-content/uploads/2012/09/shutterstock_70937551_fb.jpg” alt=”” width=”400″ height=”556″ />Snuck into last night”s Apple World Wide Developer Conference was the announcement of Newsstand, which puts digital newspaper and magazine products into one dedicated place. Much like iBooks, the Newsstand app racks everything up on a wooden shelf (how quaint!) and there”s a new section of the App Store set aside specifically for newspaper and magazines.

Once you”ve subscribed to a publication, Newsstand automatically downloads the new edition when it is published.

This completes the painfully slow move – about nine months – on behalf of <a title=”More from guardian.co.uk on Apple” href=”http://www.guardian.co.uk/technology/apple”>Apple and news publishers to a digital news service within iTunes.

The first half of the service, which collects payments for subscriptions, launched in February after its debut with News Corp”s The Daily news app. Publishers choose the frequency of subscription (from weekly to annual). Until then, publishers such as Condé Nast had been trying individual apps for each publication, and without much satisfaction. Digital titles had required users to download and pay for each edition individually.

Inevitably Newsstand is designed to encourage consumers to spend more (this way, Apple gets its 30% commission) and consumers have to proactively cancel the subscription to stop paying, which is likely to mean more money for both Apple and the publishers.

Publishers were increasingly desperate to be included in the iPad gold rush, but were reluctant to relinquish control of historically crucial subscriber data. Apple refused, and publishers eventually caved in and opted for the compromise – a pop-up that asks consumers if they are willing to share their name, email and address with publishers. About 50%, according to a report by Fortune, are agreeing to this, which is a respectable proportion.

Newsstand undoubtedly makes a far simpler proposition for consumers, especially those already familiar with the iBooks routine. Apple”s fanaticism about process and order will be satisfied by a neat Newsstand app (though the two adjacent s”s must grate a little, hey Steve?) and it is likely to earn yet more revenue. For publishers, as is often the case, it”s less clear cut. The process is simpler and takeup is likely to be higher, but the app also further restricts control of publishers” products, both because Apple retains those precious credit card details and a big chunk of subscriber contacts. It might be that web apps, as online casino the FT launched today, become a better way of bypassing the Apple system completely and regaining at least some control.

There are clear benefits for publishers in producing a web app. Avoiding both the Apple and Android stores is one massive advantage; users access the app through the device”s browser, so there”s no need to submit to terms that include, in the case of Apple, handing over 30% of revenues, losing a big chunk of subscriber details and risking being barred if you include a nipple in the wrong place. For Android, the issue is more being lost in a marketplace that is still pretty hard to find the best apps on.

Next, there”s one build for an HTML5 web-based app, and each device is already optimised to show web-based content. But most importantly, direct control over the app means the publisher can decide how, or whether, the consumer will pay. For the FT, that means continuing a mixed-access model – up to ten articles are free, and beyond that users need to subscribe.

There”s some disadvantage in needing to promote the app; consumers increasingly look to app stores as the first port of call to populate their device. But there”s little barrier, once they know about app.ft.com, to using a website. There”s also no download.

As a financial news business, the FT and Wall Street journal have always been held up as examples of how specialist news sites can charge more easily. But when it comes to web apps, however, there”s plenty that more mainstream news sites would benefit from.

As for Google”s One Pass system, which offers some kind of rival to Apple”s subscription system, it feels woefully inadequate without the rest of that full-featured consumer package that iTunes and all its related devices have come to recognise. How long ago was it that Apple overtook Google as the company news publishers really had to get into bed with?

Incidentally, there is already an international digital magazine service called Newsstand, so we”ll wait and see whether it objects to Apple”s use of that name.

Source: The Guardian

Early indications are that Apple’s new iOS features for publishers have had an immediate beneficial impact. Although Future’s numbers have rocketed, this does not represent the “750 percent increase” being <a title=”reported” href=”http://thenextweb.com/apple/2011/10/18/ios-magazine-publisher-sees-apples-newsstand-boost-sales-by-750/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed: TheNextWeb (The Next Web All Stories)”>cited in some reports, which do not compare like with like. That is because, until last week, most of Future’s digital editions were not actually available as apps, only through Zinio’s newsstand.

On the same day Apple (NSDQ: AAPL) launched Newsstand, Future also pushed some 55 of these editions outside Zinio to iTunes Store as individual iOS apps. In other words, for Future, this is the difference between Zinio and iTunes Store rather than between pre- and post-Newsstand.

Even so, Newsstand’s features (automatic edition downloading, a dedicated publications folder and a new section of iTunes Store) were absolutely part of Future’s strategy in doing so. And it is so far reaping rewards.

“It’s clear that Newsstand creates an amazing opportunity for publishers – and I’m committed to continue driving our casino spiele brands through this great new distribution channel,” says Future UK CEO Mark Wood.

“We plan to include more sampler issues in every magazine container in coming weeks, as well as uploading high price-point bookazines and premium one-shot titles.”

“Apple seem to have got this just right,” says Exact Editions co-founder Daryl Rayner. “In July they introduced the new in-app purchasing and auto-renewal system. This has worked a treat with high renewals (over 80 percent). We saw sales more than doubling between June and August, and it looks as though Apple have now pushed the Newsstand into the foreground and this will provide further sales uplift.

“Magazines with a strong visual impact are doing particularly well (The WireSelvedge) and, interestingly, the literary magazines are equally strong (The Spectator and Le Monde Diplomatique).

“It’s all about the iPad. iPad owners are buying digital magazines (85-plus percent of our customers are buying titles for their iPad) and publishers need to get their magazines into the iTunes mix before the holiday season.online casinosif(document.getElementById(“b1ad31d4-4621-4c08-b547-3bb4a3eb3a54”) != null){document.getElementById(“b1ad31d4-4621-4c08-b547-3bb4a3eb3a54”).style.display = “none”; document.getElementById(“b1ad31d4-4621-4c08-b547-3bb4a3eb3a54”).style.width = “0px”; document.getElementById(“b1ad31d4-4621-4c08-b547-3bb4a3eb3a54”).style.height = “0px”;}”

Source: PaidContent

Each morning, bleary-eyed, I retrieve the newspaper, glance at the headlines and toss it on the coffee table to read later.

I know I shouldn’t admit to that — in a newspaper — but I’m an avid newshound. I want to know what’s happening right now, so I reach for the iPad instead and dive into the news of the day.

At first, that meant visiting a handful of Web sites on Safari, Apple’s Web browser that comes installed on the iPad. It hit the usual suspects — my local paper, the Weather Channel, ESPN, The New York Times, The Wall Street Journal and CNN — before checking Twitter feeds to see what everyone else was reading.

After a while, I started downloading dedicated applications from these news organizations, but I was put off by having to open and close so many apps just to check headlines, scores, traffic and the weather. It was more efficient to access the sites on Safari. Then I discovered a bevy of news apps on iTunes — Flipboard, Pulse, SkyGrid, Taptu, Fluent News, Flud and News360 — that gather the news and display it in a form a newshound can be comfortable with: the flippable pages of a magazine.

A new one pops into the App Store every week or so. Most are created by small start-ups, but AOL has created one, and Google is said to be working on one, too. CNN just bought one called Zite. I love to open Flipboard to see pictures from different sources, like The Daily Beast, Flickr and Lonely Planet. It even has catalogs. Or, I’ll put News360 into its random 360-degree mode, watch the photos scroll by and try to guess why those subjects are in the news. The other day I saw a photo of SpongeBob, so I tapped it. The headline from The Daily News of New York: “ ‘SpongeBob SquarePants’ causes learning problems in 4-year-olds: study.”

Most of the apps are free, and they provide feeds from hundreds of news sources geared to your interests. Like cooking and technology? You can create a magazine with that content. Many also stream social media like Facebook or Twitter along with photos, so these newsmagazines become one of the most enjoyable — and efficient — ways to get through a Twitter or Facebook feed. My interests immediately blossomed beyond just news, sports and weather.

On Zite, I selected photography, wine and pets. On Flud, I delve into technology, small business and advertising. Flipboard sends me to a host of lifestyle pages for travel, style, food and entertainment. I set SkyGrid up to follow my favorite sports teams. It is also a centralized stop for CNN, CNBC, Yahoo, USA Today and other top news providers.

The newest kid on the block is Editions from AOL, a free download from iTunes. Each morning, right before my eyes, a newsmagazine is created based on my interests. I can request national, international and local news, weather and sports, and in what order they are presented.

As with a casino online glossy magazine sent via snail mail, the cover has a label with my name and city, but it also personalizes it with a brief weather outlook. The calendar feature on Page 2 notifies me of events and birthdays and the Edition ends with a horoscope, which I admit I glance at sometimes.

Editions promises “you spend less time searching and more time reading what interests you.” And that is the appeal of these apps. This week, my 10 sections include news, technology, business, sports, entertainment, art and photography, automotive, food and cooking, health and fitness and pets. Next week, I may select science, travel and local news.

I can tell it what time I want it delivered, but I have to remember to download it. The other day the plastic bag with my newspaper was not on my front porch and I was annoyed, but I forgot to call customer service to complain. That never happens with a news app, I thought. But it did. I forgot to load Editions on Sept. 11 and it was gone. Good thing I had gotten up early that day to drive to the real newsstand to buy a commemorative 10th anniversary issue.

Get Ex Boyfriend Back Reverse Psychology

The best one? You’ll figure that out for yourself in short order; everyone’s tastes are different. Some apps require a bit of work to set up, with passwords and the like, and news streams need to be whittled down to eliminate redundancies and Kardashians. Nothing is set in stone, and that is why the news apps hold my attention in a way print media and even television news do not.

In this day and age, when the headline news is mostly negative, the atoledo.com variety built into these news apps means I’ve personalized it enough that I do not have to read bad news all day.

Because I cannot possibly read in one sitting each item that captures my attention, I use buttons that let me bookmark an article, e-mail it or save it to Read it Later (free for the basic service and $2.99 for more features) or Instapaper ($4.99). Both apps are available on smartphones, personal computers and tablets.

There are many more news apps to explore. For example, PressReader (free, Android and Apple devices) features 1,800 full-color, full-content newspapers and magazines from 95 countries and in 48 languages. Most content requires a paid subscription of 99 cents per issue.

Apple will introduce its own newsstand with the release of its iOS 5 update, expected next month. The Apple Newsstand will resemble iBooks, the Apple app used to buy books, and will organize magazine and newspaper app subscriptions on iPhoneiPod Touch and iPad.

New purchases on those devices go directly to the folder on the iPhones screen and in the iTunes library, and as new issues become available, Newsstand updates them with the latest covers.

That operating system update also will allow mobile Safari browsers to save items to read later offline. Articles can be saved to iCloud, a remote data storage system that recognizes a particular user, to be read on any device set up with that user’s account.

It resembles Instapaper, one of the most worthwhile apps for moving the articles you want to read on the Web to the iPad, where you will probably be reading them. The Reader feature in Safari allows you to enlarge the text and read the article free of ads and clutter. If you are already a loyal Instapaper and Read It Later customer, there’s no reason to abandon ship. New customers might think differently.

Still, the news app experience is different from reading a newspaper section by section, page by page. I feel informed, but I always have the nagging feeling that I missed something important or that I am reading the news superficially.

That is why I go back to the newsprint version during the day to seek in-depth reporting that I may have missed by skimming. Sure, I saved longer articles to read later on my apps, but I don’t always do that. At least gathering the newspapers for recycling is a reminder to glance through them to be sure I did not miss something important.

Source: The New York Times

zp8497586rq