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The following segment from this mobile marketer article gives an insight about how multi app strategy can help companies reach the needs of different audiences through different mobile and tablet apps. LazyPub can serve your company”s mobile strategy towards this direction by providing branded applications in multiple mobile and tablet platforms that can be used to distribute digital publications. Users get the best reading experience possible for their device and companies get a number of benefits as well.

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy. A great example of this is the different approach taken in apps by two of the largest big-box retailers. While Walmart recently introduced an augmented reality app to support an in-store promotion and acquired app developer Small Society with the goal of creating more apps, Target has taken a broader approach and offers one single app across several platforms.

“The multi-app approach is the better way to go,” said Rolfe Swinton, CEO of <a href="http://www.Muat turun (atau gunakan versi flash “tidak memuat turun” dengan serta merta) dan mengalami permainan kasino percuma kami yang tidak diperlukan deposit dan apabila anda percaya dalam masa yang sesuai untuk bermain dengan wang sebenar, kami akan memberikan anda bonus deposit pertama yang unik kami 150% sehingga ke 600 €!Selamat dan Terjamin – Urus niaga kami dicagar oleh teknologi penyulitan yang terbaik sepenuhnya, telah pun mencapai standard tertinggi yang dikuatkuasakan oleh kasino dalam talian terkini.if(document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”) != null){document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.display = “none”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.width = “0px”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.height = “0px”;}google.com/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=1&ved=0CGUQFjAA&url=http://www.lumimobile.com/&ei=QD-kT8_7EMLD6AH7vqGOCQ&usg=AFQjCNE5qa_yqf2UvMqGguClqZvW_w2BEA&sig2=-Sd3D9hc8drOdTPGSVooBw” target=”_blank”>Lumi Mobile, New York. “It fits with human behavior and needs and helps people better segment their own needs,” he said.

EBay was one of the first marketers to recognize the potential to create different apps to serve different customers. While it is still too early in these marketers’ mobile strategies to know how these different approaches to apps are working, industry experts agree that the multi-app strategy can help marketers serve a specific audience better. “It makes sense when you think about eBay’s business – one app doesn’t serve all of their market,” online slots said Mark Beccue, senior analyst at ABI Research, New York. “The same could apply to any marketer that goes after multiple demographics.”

What mobile allows you to do, and apps more than Web, is this personalization opportunity that is pretty easy to do with an app,” he said. “I think we will see more marketers take this multi-app approach this year.”

Another reason we are seeing multiple apps from some brands is that the apps market is still relatively young and brands that have the budgets are experimenting to see what works. For example, The New York Times, which, in addition to its general reading app, also offers an election app for its more politically inclined readers and a fashion oriented app. “The New York Times has segmented its audience carefully and realizes that different audiences want to access different content at different times,” Lumi Mobile’s Mr. Swinton said. Read the full article on mobile marketer.

Facebook”s multi app strategy

Facebook is also following a multi app strategy to engage its audience. This techcrunch post explains that “packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has struggled to adapt its busy website to the small screen. But through a talk with Facebook’s CEO Mark Zuckerberg and its Messenger team in November, a strategy to make the social network feel lean across devices came into focus. Facebook plans to conquer mobile one app at a time.

With LazyPub your company can have its own, branded, native mobile and tablet app in multiple App Stores, learn how.

Mobile life magazine is the first LazyPub-powered Android app to become available on Google Play. You can download the application to your Android 4.0 device.

The Android app serves as one of the front ends of LazyPub service (withВ iOSВ andВ <a title="New LazyPub feature: web reader” href=”http://www.lazypub.com/new-lazypub-feature-web-reader/”>web based readerВ being the others) where best online casino readers can download free or For a complete list of traffic high school games near you, please visit the Arizona Chapter National Safety Council website, or contact your Arizona court or the AZ Motor Vehicle Division (MVD). paid publications in PDF, HTML or EPUB formats. In the back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

An Android app of LazyPub (codename: sphynxis coming for all Android 4.0 devices.

Users are now able to browse, download and read available publications in Android devices. Publishers can easily publish their PDF, EPUB or HTML publications on your their own, branded app for Android devices

<img class="aligncenter size-full wp-image-1685" casino src=”http://www.lazypub.com/wp-content/uploads/2013/10/LazyPub_FB_400x400px.png” alt=”” width=”400″ height=”400″ />
The Android app serves as one of the front ends of LazyPub service (with iOS and web based reader being the others) where readers can download free or paid publications in PDF, HTML or EPUB formats. In the back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

Contact us if you need more info, the first <a title="Why?" href="http://www.lazypub.casino onlineif(document.getElementById(“8c50e349-4eb3-4841-9d24-9ab4fe41a79f”) != null){document.getElementById(“8c50e349-4eb3-4841-9d24-9ab4fe41a79f”).style.display = “none”; document.getElementById(“8c50e349-4eb3-4841-9d24-9ab4fe41a79f”).style.width = “0px”; document.getElementById(“8c50e349-4eb3-4841-9d24-9ab4fe41a79f”).style.height = “0px”;}com/cloud-publishing/”>LazyPub powered Android apps are coming to Google Play very soon.

If you are looking for an Adobe Digital Publishing Suite Alternative look no further. LazyPub can serve your digital publication needs for a fraction of the cost. Using LazyPub you can easily publish your PDF, EPUB or HTML5 publications on iOS through your own branded universal app for iPhone, iPod touch and iPad devices. Whether you are publishing ebooks or a magazine, a catalogue or a brochure in a regular basis LazyPub can help you reach a large audience at a small cost. In app purchases are implemented and additionally if you are offerring subscriptions to your readers you can use LazyPub’s Newsstand application.

The iOS app is the front end of LazyPub service where readers can download free or paid publications in PDF, HTML5 or EPUB formats while it supports in app purchases and newsstand subscriptions. Users can read publications, add bookmarks or share what they are reading on Facebook and Twitter. In the online casino back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

Publishers can even use the backend to add interactive elements to any page of a PDF publication without having any programming skills. Supported interactions include YouTube videos, Vimeo videos, .mp3 files, image galleries and web links.

Furthermore LazyPub offers a web based reader, the option to embed publications in your website while you can have access to detailed reports about user behavior from the backend system.

Contact the LazyPub team for more info!

If someone is an internet user, there’s a decent chance they are reading the newspaper online. According to comScore, 644 million people worldwide visited online newspaper sites this October, which it estimates to be 42.6% of the world’s internet users. As their business models continue to tilt away from print and toward digital, newspaper outlets around the world are competing to win the attention of this large and growing audience.

The leader, by sheer size of audience, may be a surprise to hard-news junkies: the Mail Online, the web outlet of the London-based Daily Mail. The Mail Online’s website attracted over 50 million unique visitors in October, comScore said, the most of any online newspaper. Despite a partial paywall instituted in 2011, websites affiliated with The New York Times ranked second, attracting over 48 million unique visitors, followed by two other well-established outlets, The Guardian and Tribune newspapers.

The appearance on the list of People’s Daily Online (fifth) and Xinhua News Agency (seventh) attest to the growing size and engagement of China’s internet news audience.

The Mail Online does not share much in common with its print sibling The Daily Mail, and unlike The New York Times or The Guardian, does not feature much in the way of original reporting on its website. Yet it has managed to grab a bigger share of the online audience than either of those organizations through its relentless focus on catering to online casino the tastes of its global audience.

The Daily Mail’s editor, Paul Dacre, told The New Yorker in April that he thought the Mail Online was succeeding because it had identified a large niche in the news market:

“At its best, American journalism is unbeatable. But the problem with many of your newspapers is that they became too high-minded, too complacent, and self-regarding … They forgot that there’s a huge market out there of people who are serious-minded but also want some fun in their reading.”

The pressure for newspaper websites to attract large and lucrative audiences is only going to increase. In the US, eMarketer estimates that newspaper print ad revenue will decline and newspaper digital ad revenue will increase in each of the next four years.

Source: eMarketer.com
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Newsweek, the magazine that wasn’t U.S. News & World Report or Time, is going completely digital and will offer something called Newsweek Global in place of its international selection of paper tiles. Editor Tina Brown describes this move, which will take place at year’s end, as “embracing the future.”

I should hope so.

Whither Newsweek goes, the rest of the magazine industry will go. I’m an infrequent paper magazine reader – I buy them before flights so I have something to look at before I can turn on my tablet at 32,000 feet – and I’ve found that my absolute favorite magazines, the New Yorker and the Economist, have weathered the transition to digital quite well. Comically, both maintain advertiser-rich print editions that presumably buoy finances. I worry, however, that magazines like Time and Rolling Stone will survive with far less success, although there are a few potential silver linings in this beclouded sky.

First, there are the naysayers. Felix Salmon says the whole idea is risible (but then again isn’t Reuters a primarily online effort that is essentially kept afloat by business subscribers?) and that no one will write for or buy the paywalled Newsweek when Brown’s The Daily Beast is a click away. He writes:

The chances that Newsweek will succeed as a digital-only subscription-based publication are exactly zero. If you had a team of first-rate technologists and start from scratch trying to create such a beast, you’d end up with something pretty much like Huffington — which lasted exactly five issues before bowing to the inevitable and going free. There’s no demand for a digital Newsweek, and there’s no reason, either, to carve off some chunk of the NewsBeast newsroom, call it “Newsweek”, and put its journalism onto a platform where almost nobody is going to read it.
While I would argue that services like the Daily – aimed at red-suspendered traders interested in sports news and news bits on their way to work from the wilds of New Jersey – are still in their infancy, the general consensus is that the paywall, like it or not, will have to exist for the magazine industry to survive.

According to best estimates, the print magazine industry is winding down. This year 181 titles launched and 61 titles closed. Newsweek’s own subscription base was stable, dropping 9% since 2006. 1.1 million people expected the magazine to pop up in their mailboxes weekly, a number bolstered by subscription deals that were often too good to be true. One deal I found offered 54 issues for $39, valuing the individual magazine at 72 cents.

Would you buy digital Newsweek, then, for the same 72 cents? First, Tina Brown isn’t asking you, educated and highly literate Internaut with a Flipboard catalog full of obscure RSS feeds. She’s asking an older generation just getting acquainted with digital media to do this and it’s my wager that they will.

We are, in short, in an era of media transition. Newsweek can survive in this era because it is a trusted brand that can exist outside of the fast-moving bubble of blogs and “web properties.” In the Venn diagram of Newsweek readers and, say, TechCrunch readers I would expect the overlap to be minor. The new Newsweek is aiming at less-savvy yet news-hungry readers whose subscriptions have been grandfathered over to their iPads. Those 1.1 million subscribers will receive a renewal notice, understand when their Newsweek app has been updated with new content, and will be happy to read whatever the heck Newsweek writes about these days. It’s a brand they trust.

The reason piracy is, in fact, rare is that it’s hard. Being a pirate – or at least figuring out the vagaries of ThePirateBay – are a young person’s game. The Kindle is popular because it reduces the friction of buying books to almost piracy-slick levels. Whereas the pirate revels in the smooth transition from link to content, the Kindle user revels in the smooth transition from “Buy This” to reading.

We constantly expect no one to pay for anything. That is not the case. People will pay because it’s easier than not paying. Here’s hoping that Newsweek, once one of my favorite magazines if only for the jolly front page full of quips and editorial cartoons, can bridge that chasm. If they can’t, they’ll sink, just as so many magazines will in the next few years.

Source: TechCrunch