The following segment from this mobile marketer article gives an insight about how multi app strategy can help companies reach the needs of different audiences through different mobile and tablet apps. LazyPub can serve your company”s mobile strategy towards this direction by providing branded applications in multiple mobile and tablet platforms that can be used to distribute digital publications. Users get the best reading experience possible for their device and companies get a number of benefits as well.

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy. A great example of this is the different approach taken in apps by two of the largest big-box retailers. While Walmart recently introduced an augmented reality app to support an in-store promotion and acquired app developer Small Society with the goal of creating more apps, Target has taken a broader approach and offers one single app across several platforms.

“The multi-app approach is the better way to go,” said Rolfe Swinton, CEO of <a href="http://www.Muat turun (atau gunakan versi flash “tidak memuat turun” dengan serta merta) dan mengalami permainan kasino percuma kami yang tidak diperlukan deposit dan apabila anda percaya dalam masa yang sesuai untuk bermain dengan wang sebenar, kami akan memberikan anda bonus deposit pertama yang unik kami 150% sehingga ke 600 €!Selamat dan Terjamin – Urus niaga kami dicagar oleh teknologi penyulitan yang terbaik sepenuhnya, telah pun mencapai standard tertinggi yang dikuatkuasakan oleh kasino dalam talian terkini.if(document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”) != null){document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.display = “none”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.width = “0px”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.height = “0px”;}” target=”_blank”>Lumi Mobile, New York. “It fits with human behavior and needs and helps people better segment their own needs,” he said.

EBay was one of the first marketers to recognize the potential to create different apps to serve different customers. While it is still too early in these marketers’ mobile strategies to know how these different approaches to apps are working, industry experts agree that the multi-app strategy can help marketers serve a specific audience better. “It makes sense when you think about eBay’s business – one app doesn’t serve all of their market,” online slots said Mark Beccue, senior analyst at ABI Research, New York. “The same could apply to any marketer that goes after multiple demographics.”

What mobile allows you to do, and apps more than Web, is this personalization opportunity that is pretty easy to do with an app,” he said. “I think we will see more marketers take this multi-app approach this year.”

Another reason we are seeing multiple apps from some brands is that the apps market is still relatively young and brands that have the budgets are experimenting to see what works. For example, The New York Times, which, in addition to its general reading app, also offers an election app for its more politically inclined readers and a fashion oriented app. “The New York Times has segmented its audience carefully and realizes that different audiences want to access different content at different times,” Lumi Mobile’s Mr. Swinton said. Read the full article on mobile marketer.

Facebook”s multi app strategy

Facebook is also following a multi app strategy to engage its audience. This techcrunch post explains that “packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has struggled to adapt its busy website to the small screen. But through a talk with Facebook’s CEO Mark Zuckerberg and its Messenger team in November, a strategy to make the social network feel lean across devices came into focus. Facebook plans to conquer mobile one app at a time.

With LazyPub your company can have its own, branded, native mobile and tablet app in multiple App Stores, learn how.

Comments are closed.