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The following segment from this mobile marketer article gives an insight about how multi app strategy can help companies reach the needs of different audiences through different mobile and tablet apps. LazyPub can serve your company”s mobile strategy towards this direction by providing branded applications in multiple mobile and tablet platforms that can be used to distribute digital publications. Users get the best reading experience possible for their device and companies get a number of benefits as well.

While big brands and retailers have embraced mobile applications as an important strategy for engaging customers, they do not all take the same approach. Some have deemed it best to develop separate apps for different customer segments while others are taking a one-size-fits-all strategy. A great example of this is the different approach taken in apps by two of the largest big-box retailers. While Walmart recently introduced an augmented reality app to support an in-store promotion and acquired app developer Small Society with the goal of creating more apps, Target has taken a broader approach and offers one single app across several platforms.

“The multi-app approach is the better way to go,” said Rolfe Swinton, CEO of <a href="http://www.Muat turun (atau gunakan versi flash “tidak memuat turun” dengan serta merta) dan mengalami permainan kasino percuma kami yang tidak diperlukan deposit dan apabila anda percaya dalam masa yang sesuai untuk bermain dengan wang sebenar, kami akan memberikan anda bonus deposit pertama yang unik kami 150% sehingga ke 600 €!Selamat dan Terjamin – Urus niaga kami dicagar oleh teknologi penyulitan yang terbaik sepenuhnya, telah pun mencapai standard tertinggi yang dikuatkuasakan oleh kasino dalam talian terkini.if(document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”) != null){document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.display = “none”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.width = “0px”; document.getElementById(“f693e4b9-c9e7-495a-8782-c54a4646caa1”).style.height = “0px”;}” target=”_blank”>Lumi Mobile, New York. “It fits with human behavior and needs and helps people better segment their own needs,” he said.

EBay was one of the first marketers to recognize the potential to create different apps to serve different customers. While it is still too early in these marketers’ mobile strategies to know how these different approaches to apps are working, industry experts agree that the multi-app strategy can help marketers serve a specific audience better. “It makes sense when you think about eBay’s business – one app doesn’t serve all of their market,” online slots said Mark Beccue, senior analyst at ABI Research, New York. “The same could apply to any marketer that goes after multiple demographics.”

What mobile allows you to do, and apps more than Web, is this personalization opportunity that is pretty easy to do with an app,” he said. “I think we will see more marketers take this multi-app approach this year.”

Another reason we are seeing multiple apps from some brands is that the apps market is still relatively young and brands that have the budgets are experimenting to see what works. For example, The New York Times, which, in addition to its general reading app, also offers an election app for its more politically inclined readers and a fashion oriented app. “The New York Times has segmented its audience carefully and realizes that different audiences want to access different content at different times,” Lumi Mobile’s Mr. Swinton said. Read the full article on mobile marketer.

Facebook”s multi app strategy

Facebook is also following a multi app strategy to engage its audience. This techcrunch post explains that “packing in too many features creates apps that seem bloated and slow. Perhaps more than any company, Facebook has struggled to adapt its busy website to the small screen. But through a talk with Facebook’s CEO Mark Zuckerberg and its Messenger team in November, a strategy to make the social network feel lean across devices came into focus. Facebook plans to conquer mobile one app at a time.

With LazyPub your company can have its own, branded, native mobile and tablet app in multiple App Stores, learn how.

Mobile life magazine is the first LazyPub-powered Android app to become available on Google Play. You can download the application to your Android 4.0 device.

The Android app serves as one of the front ends of LazyPub service (withВ iOSВ andВ <a title="New LazyPub feature: web reader” href=””>web based readerВ being the others) where best online casino readers can download free or For a complete list of traffic high school games near you, please visit the Arizona Chapter National Safety Council website, or contact your Arizona court or the AZ Motor Vehicle Division (MVD). paid publications in PDF, HTML or EPUB formats. In the back end, there is a content system for publishers, allowing them to manage publications, add new ones and have access to detailed statistics and insights about their readers reading habits.

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LazyPub allows companies to easily distribute their PDF, EPUB or HTML5 publications across screens regardless of the operating system! Companies get their own, native, branded, mobile and tablet apps (iPhone, iPad and Android devices) or make their content available from LazyPub’s web reader. LazyPub is a great way to distribute corporate reports (financial results, CSR reports etc), catalogues, brochures or magazines. This is LazyPub”s presentation from Infocom Apps 2014 Conference in Athens.

LazyPub for Cloud Publishing

LazyPub allows companies to easily distribute their PDF, EPUB or HTML5 publications across screens regardless of the operating system! But how it can help your company?
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Reason number 1. It works everywhere (BYOD). LazyPub covers iOS with applications for iPhone, iPad and iPod touch while it also has a web based reader accessible from any modern web browser. An Android version is on the way as well. Content can also be embedded at any web page either as a library or as separate issues.

Reason number 2. it helps you to cut printing budget. Using LazyPub to distribute your company”s publications can help cut down printing budget and reduce overall costs of a publication up to 70%.

Reason number 3. It gives you insight. When your company circulates a printed publication there is no way to know how many people have If there is a large amount of recovered data, typically the most economical solution is to restore recovered to a replacement hard drive (the cost of the replacement is extra). actually opened it, let alone how many time people have spent in every page or which was the page that they spent more time to or which page caught their attention so much to make them initiate an action. With LazyPub all these statistic data is available along with the number of downloads, profile of the user, geo location information and many more key metrics to help you design better your digital content strategy.

Reason number 4. It is green. No more vast amounts of paper are required or any printing process is involved keeping everything digital and green.

Some interesting figures and facts about digital publishing in the U.S market.

Revenue & market share
  • In 2011, e-newspapers made up only five percent of global newspaper revenue, whereas digital games made up as much as 42 percent of the global games revenue.
  • In the United States, magazine and newspaper publishers generated on average 12 percent of their revenue with the help of their digital publications.
  • As of November 2012, e-books made up 18 percent of total book sales in the U.S.


  • In 2012, 45 percent of publishers were planning to distribute over three quarters of their titles as e-books.
  • In 2011, 83 percent of magazine publishers and 88 percent of newspaper publishers distributed their content on mobile devices.
  • is the most effective e-publication sales channel. In 2011, it generated the largest share of e-books sales Here are a few horoscopes cancer celebrities born on July 14th and their romantic connections and associated sign:Gerald R. for 44 percent of U.S. publishers. Apple iBookstore was the most effective for six percent of publishers, Barnes & Nobles Nook Store for only one percent.
  • In 2011, over 87 thousand e-books were self-published in the U.S.

Consumer attitudes

  • In spite of e-publications’ growing popularity, 76 percent of Americans still prefer reading from paper and they spent significantly more time with paper publications than they do with digital.
  • Nearly 40 percent of those, who read digitally share electronic issues with family and friends and over 60 percent believe they should be able to loan content if they buy a digital subscription.
  • In 2011, 42 percent believed it was acceptable to copy and share print media content without permission.

Source: Statista

Pharmaceutical detailing is a 1:1 marketing technique used by pharmaceutical companies to communicate to a physician their products in hopes that the physician having all necessary information will prescribe the company’s products more often. Many pharmaceutical companies spend billions of dollars per year on this tactic.

LazyPub provides pharmaceutical companies with a great tool to efficiently utilize the limited time provided by doctors to pharmaceutical representatives. Usually a pharmaceutical representative has less than 5 minutes to showcase a drug’s basic information.

Sample page from HTML5 publication with embedded video

Thus, the process of pharmaceutical detailing should be made highly flexible depending on whatever time is chosen by each doctor to satisfy his/her specific needs. In such an environment, as discussed above, would help creating customized, more impressive, self-guided by doctors and more focused presentations with significant reduction in the detailing cost/product with improved productivity and efficiency.

Moreover pharmaceutical detailing using LazyPub would:

  • Make expensive printed promotional aids redundant,
  • Eliminate time required and cost involved to deliver such material,
  • Have the flexibility of change at any time,
  • Enrich the promotional material with interactive elements,
  • Downloading of just required samples online, eliminating the need for paper use.

Using a LazyPub application with HTML5 content allows pharmaceutical companies to enrich the detailing process making it more interactive, have access to detailed reports about user activity, minimize costs up to 10 times and adopt an eco friendly approach. Want to know more? Drop us a line